PETA Needs Help!

Dear Friend,

From the shampoo or shaving cream we use in the morning to the cologne we apply to go out on the town, our personal care products say a lot about us.

But there's one thing your makeup or shampoo choices should never say: that you support torturing and killing animals.

Of all the ridiculous reasons that people inflict needless suffering on animals, vanity is one of the most pathetic. Despite the availability of effective and cruelty-free product-testing methods, countless individual rabbits, mice, and other animals are still poisoned, blinded, and killed every year in outdated and ineffective tests—all for the personal care products that fill many people's bathroom cabinets.

You can help end this horrific cruelty by donating to PETA today for our special "Stop Animal Testing" Challenge. Your gift will be matched, dollar-for-dollar!

Thanks to all our supporters who've stepped up in this special challenge, PETA has raised $84,331 toward our $250,000 goal. Please donate as much as you can today–your gift will be matched dollar-for-dollar, up to $250,000 and will go towards helping end the terrible experiments done on animals in laboratories.

Your generous gift in this campaign can help strengthen our unique Caring Consumer program. When PETA's investigations expose companies testing on animals, we tell people to shop elsewhere. And this economic pressure gets corporate attention, often when nothing else will. Major corporations, including Revlon, Mary Kay, Method Home, Estée Lauder, Bath & Body Works, and others, have signed PETA's pledge against animal testing. In the last year alone, 44 companies have licensed PETA's cruelty-free bunny logo, which certifies their stand against cruel and unnecessary tests on animals.

Yet some companies, such as L'Oréal, Unilever, and Johnson & Johnson, remain in the "dark ages," performing cruel and crude tests on rabbits, mice, guinea pigs, and other animals. Companies like these drip caustic chemicals into the sensitive eyes of rabbits, blinding them before they kill them, or they pump nail polish down animals' throats to see how much they can endure before dying in agony.

And for what? Animal tests on most consumer products are not required by the government. These experiments are bad science and do nothing to make products any safer. Even if a cosmetics maker finds that its mascara blinds animals, the company can still legally sell it to you! With the availability of so many effective non-animal testing methods—which are cheaper, faster, and more reliable—conducting animal tests for personal care products is not just unnecessary but also inexcusable.

Please make a generous donation to PETA today to help us end this senseless cruelty during this special matching campaign. Your gift today can do twice as much good for these animals.

You—both as a caring consumer and a PETA supporter—are the single most important person in our efforts to go after companies that continue to experiment needlessly on animals.

Thank you for taking action to help end this injustice.


Ingrid E. Newkirk
President

P.S. You can help PETA encourage others to follow your fashionable example and stop corporations that are still conducting unnecessary animals tests by making a generous gift towards this "Stop Animal Testing" Challenge. Your donation today will have double the impact!

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Hemingway's Cats

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Meet the 2008 ASPCA Dog of the Year

Ten-year-old Cole Massie of Los Angeles, CA, may live with cerebral palsy, but he has all the support a kid could want, thanks to a very special black Lab/golden retriever mix named Ilia.

Recently crowned ASPCA Dog of the Year as part of the 2008 Humane Awards program, Ilia performs service duties like bringing items to Cole in his wheelchair and opening and closing doors. But the pooch also has that special healing touch that can’t be taught. “He provides amazing incentive to Cole during therapies, doctor’s appointments and procedures,” says Cole’s mom, Michelle Massie. “He calms, inspires and motivates my son far better than anyone ever has."

Or, as Cole sums it up: "I like when he lies next to me in bed at night and we listen to Harry Potter on CD, and that he helps to clean me when I'm in the bath by licking my face and arms. He's my furry brother and best friend—and a serious bed hog!

This past July, three years after boy and dog were paired by the nonprofit Canine Companions for Independence, Cole was faced with a difficult, but life-changing surgery. “He had walked on his toes, and his feet were totally rolled in,” says Massie. “The operation would allow him to use his feet and free him of the wheelchair.”

“Cole was frightened by the idea of surgery at first,” remembers Massie. “We explained how much more independent he’d be afterward, but he wasn’t buying it. Finally, we told him that if he had this procedure, there was a very good chance he’d be able to walk Ilia on his own—with no parents and no walker." After that, says Massie, "Cole would stroke the dog’s head in bed each night and whisper, 'I will walk you, Ilia. I will walk you.'"

After much coaxing, Cole underwent the surgery in Summit, NJ, and Ilia traveled more than 7,000 miles to be by the boy's side. The ten-year-old is now on his way to becoming an independent walker—and his dedicated service dog will be with him every step.

The entire family will attend the ASPCA Humane Awards Luncheon in New York City this October 30, where Ilia will be honored along with seven other extraordinary animals and people.

P.S. We'd like to remind you, pet lovers, that even heroes have their quirks. As Massie reveals, “Ilia knows 46 commands, but he won’t fetch!”

ASPCA

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